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Advertising & SEO

Campaigns, keywords, and search visibility — grounded in your real programs.

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A deeper tool for specific roles — add it to your workspace anytime.

Groundcrew Workspace · Advertising & SEOPRIVATE
Campaigns
Google Ad Grant — always on
$10,000/mo · in use
Fall enrollment push
Launches Aug 25
Year-end appeal
Planned · Nov
Program page SEO
4 pages rewritten
+ New campaign
Google Ad Grant — search campaigns
Free $10,000/mo — finally in useYour voice, their search terms
Ad · youth job training
Free Job Training for Ages 16–24 | Enroll This Fall
Paid training, real employer partners, and a coach who stays with you. No cost to participants.
Keywords · how your community searches
job training near meged classes freepaid apprenticeship teensresume help free
This month
▸Enrollment campaign — live
▸Program pages — rewritten
·Event push — drafting
Grounded in
Program descriptions
Published web copy
Community search terms
What it does

Plans and drafts advertising campaigns, writes search-optimized web copy, and researches the keywords your community actually uses — all grounded in your programs and voice.

For nonprofits, this includes making real use of the Google Ad Grant: up to $10,000 per month in free search advertising that most eligible organizations leave largely unspent because campaign management is out of reach.

How your organization uses it

Three moments where it earns its keep.

Your Google Ad Grant
Up to $10,000/month in free search advertising — built and maintained
WITHOUT HIRING AN AGENCY

Finally use your Google Ad Grant

Build and maintain search campaigns that put your free $10,000/month to work.

Campaign sprints
Launch the fall enrollment push — ads, landing copy, keywords.
COORDINATED IN AN AFTERNOON

Campaign sprints

Launch an event, appeal, or enrollment push with coordinated ad copy, landing-page text, and keywords in an afternoon.

Search visibility
Program pages rewritten around the terms people actually type
SO THEY FIND YOU FIRST

Search visibility for programs

Rewrite program pages around the terms the people you serve actually type — so they find you before they find nothing.

Why it matters

Free ad dollars shouldn’t go unspent.

Puts the free Google Ad Grant within reach of small teams

Keywords drawn from how your community really searches

Ad copy stays consistent with your organization’s voice

Replaces agency retainers for routine campaign work

Works well with
Core workspaceCopywriterNewsletters, appeals, and posts — drafted in your voice, grounded in your programs.Learn more → Autonomous agentContent AutopilotNewsletters and social content drafted on schedule — a human approves, it publishes.Learn more → Add-on moduleImpact ReporterTurn program data and client stories into funder-ready outcome reports.Learn more →
Limited founding-customer spots

See Advertising & SEO on your own documents.

Every Groundcrew engagement starts with an AI audit — a fixed-price look at where tools like this genuinely help your organization, and where they don’t. $1,500 founding $5,000 standard.

Book an AI audit